5 Make.com Automations for Shopify Sellers

Short answer: Make can connect a Shopify store to the tools you already use, such as Google Sheets, your email list and team chat, so routine admin happens without copy-and-paste. The free plan includes 1,000 credits a month, 2 active scenarios and a 15-minute minimum interval between scheduled runs ^[1]. That's enough to try one or two of the automations below on a small store before deciding whether a paid plan is worth it.

What Make is, in one paragraph

Make is a visual automation tool. You build a "scenario", which is a chain of steps (Make calls them modules): a trigger such as "a new order arrived", followed by actions such as "add a row to a spreadsheet" or "send a message". Make says a scenario "defines how different apps communicate and work together" and that it typically "triggers when it receives data from one app… transforms the data however you need, and then sends the data to another app" ^[1]. Make lists 3,500+ apps, and Shopify is one of them; see Make's Shopify integration page for the current list of Shopify triggers and actions.

How Make's free plan is measured: credits

Make bills in credits. In Make's words, "each module action in your scenario, like adding a Google Sheet row or fetching Gmail account data, counts as one credit" ^[1]. Most actions use 1 credit, and some AI features can use more ^[1]. A few modules don't count at all: Make lists the Router and error-handler modules (Rollback, Break, Resume, Commit, Ignore) as free ^[1].

What matters for a store is how many module actions run per order. A three-module scenario (watch for an order, format the data, add a sheet row) costs about 3 credits per order. With 1,000 credits a month, that is roughly 330 orders before you run out. This is our own arithmetic, not a Make figure, and polling triggers that check for new data on a schedule may use credits even when nothing new has arrived, so leave headroom.

If you run out, Make says "your scenarios won't continue to run, until credits are added again", it warns you at 75% and 90% usage, and incoming webhooks are queued up to your queue limit ^[1]. Unused credits expire at the end of the term ^[1].

Free plan limits that affect a store

Source for every row: make.com/en/pricing, checked 2026-10-10. Paid prices change with the credit tier you pick, so we don't quote them here; see the official Make pricing page.

The two numbers that bite first are the 2 active scenarios and the 15-minute interval. Two scenarios means you have to pick your two most valuable automations. The 15-minute interval is fine for bookkeeping and daily summaries, but too slow for anything that needs to react within seconds.

5 Make automations for Shopify sellers

Each idea lists what it does, roughly how it's built, and what to watch out for. Exact module names in Make's Shopify app can change, so match them to what you see in the editor.

1. New order → row in Google Sheets

What it does: every new order adds a row with the date, order number, items, totals and shipping country. You get a running order log you can filter, share with a bookkeeper, or chart without exporting from Shopify each week.

How it's built: a Shopify trigger that watches for new orders, then a Google Sheets "add a row" action. Map only the fields you need; fewer columns are easier to maintain.

Watch out for: orders with many line items. Decide whether you want one row per order (simplest) or one row per item, which needs an iterator and uses more credits.

2. Low inventory → alert to you

What it does: on a schedule, check stock levels and send you an email or chat message listing products below a threshold you set, such as 5 units.

How it's built: a scheduled trigger, a Shopify step that lists products or inventory, a filter for "quantity below threshold", and an email or messaging action.

Watch out for: credits. A scheduled check that runs every 15 minutes runs about 2,880 times a month, which alone is more than the free plan's 1,000 credits (our arithmetic). For the free plan, run it once or twice a day instead.

3. New customer → email list with a "customer" tag

What it does: adds buyers to your email tool and tags them as customers, so you can send care instructions, a thank-you, or product tips without manual imports.

How it's built: a Shopify new-order or new-customer trigger, a filter for customers who accepted marketing, then your email tool's "add subscriber" action.

Watch out for: consent. Only add people who agreed to marketing emails, and respect the consent field Shopify stores. Order confirmations and marketing emails are different things legally.

4. Order fulfilled → review request a few days later

What it does: after an order is marked fulfilled, wait a few days and send a short, polite request for a review.

How it's built: a trigger on fulfilled orders, then either a delay inside the scenario or a scheduled scenario that picks up orders fulfilled a set number of days ago, followed by an email step.

Watch out for: the 5-minute maximum run time on the free plan ^[1]. Long waits inside one run won't work, so use the "scheduled pick-up" approach instead of a multi-day delay.

5. Daily sales summary

What it does: once a day, gather yesterday's orders and send one message with the order count, revenue and top products.

How it's built: a scheduled trigger, a Shopify step that searches orders by date, an aggregator that combines them into one text block, and an email or chat action.

Watch out for: time zones. Make sure "yesterday" means the same day in your store settings and in the scenario.

Which two to start with on the free plan

With only 2 active scenarios ^[1], we'd start with #1 (order log), because it saves the most repetitive work, and #5 (daily summary), because it runs once a day and costs few credits. Add the low-stock alert once you upgrade or if you replace one of the first two.

Will your store fit in 1,000 credits?

A quick way to estimate: credits per month ≈ modules per run × runs per month. Some rough examples (our estimates):

• Order log with 3 modules at 5 orders a day: about 3 × 150 = 450 credits a month.
• Order log at 10 orders a day: about 900 credits, which is close to the limit.
• Daily summary with 4 modules: about 4 × 30 = 120 credits, plus extra credits for each order the search returns.

Run your scenario for a few days, then check its real credit use in Make before trusting any estimate, including ours.

Make vs other ways to automate Shopify

Zapier is the best-known alternative. Its free plan includes 100 tasks a month and two-step Zaps only ^[2]. That's enough for a single trigger-and-action link, but not for the multi-step scenarios above. We compare the two in detail in Make vs Zapier pricing. Shopify also has its own apps and built-in tools for some of these jobs. If one built-in feature covers your need, it may be simpler than any third-party tool.

Common mistakes to avoid

• Automating before the process is clear. Do the task by hand a few times, then automate exactly that.
• Too many fields. Map only what you'll use; every extra field is something to fix when Shopify or your sheet changes.
• No error alerts. Turn on Make's notifications so you know when a scenario stops, for example when you run out of credits ^[1].
• Ignoring privacy. Customer names and addresses are personal data. Keep sheets private and share them only with people who need them.

When a paid plan makes sense

Consider upgrading when you need more than two active scenarios, faster than 15-minute scheduling, longer run times, or more than 1,000 credits ^[1]. Paid plans start with Core, which adds unlimited active scenarios, scheduling down to the minute and Make API access ^[1]. Prices depend on the credit tier, so check the official pricing page. Automation saves time, but it doesn't guarantee more sales; upgrade when the time you save is worth the cost to you.

Bottom line

For a small Shopify store, Make's free plan is a low-risk way to remove a couple of repetitive chores, like logging orders and sending yourself a daily summary. Know the limits (1,000 credits, 2 active scenarios, 15-minute scheduling ^[1]), estimate your credit use, and test with real orders before relying on any automation.