On this page
Short answer: beehiiv has four plans in 2026: Free, Lite, Pro and Enterprise. Free costs $0 for up to 2,500 subscribers. At 1,000 subscribers, Lite is $49 a month billed yearly or $59 billed monthly, and Pro is $95 or $109 [1]. Paid plans are priced by list size, and beehiiv takes 0% of paid subscription revenue [1]. If you already pay beehiiv, nothing changes until your first renewal on or after November 1, 2026 [2].
beehiiv pricing at a glance
Prices in USD from beehiiv's pricing page, checked Oct 29, 2026. Yearly prices are shown per month.
| Plan | Billed monthly | Billed yearly | Subscriber limit |
|---|---|---|---|
| Free | $0 | $0 | Up to 2,500 [1] |
| Lite | $59/mo | $49/mo ($588/yr) | Up to 100,000 [1] |
| Pro | $109/mo | $95/mo ($1,140/yr) | Up to 250,000 [1] |
| Enterprise | Custom pricing | Custom [1] | |
What changed in October 2026
beehiiv renamed its plans and changed paid prices on October 1, 2026, for new customers [2]. Each old plan maps to a new one [2]:
- Launch is now Free
- Scale is now Lite
- Max is now Pro
- Enterprise stays Enterprise
beehiiv also says Pro now goes up to 250,000 subscribers without a sales call (self-serve plans used to stop at 100,000), every core product is on every plan including Free [2]. Yearly billing saves up to 20% compared with paying month to month [1].
Free plan: what you get
Free covers up to 2,500 subscribers with unlimited email sends, 1 publication, 1 team seat and a 30-day analytics window [1]. It includes the newsletter, website, podcast and community tools, the recommendation network and API access (not the Send API) [1].
The website side is basic: Free gets the standard website builder and 1 custom page, while Lite gets 5 and Pro unlimited [1]. Custom domains start on Lite in the plan comparison table [1]. Automations, paid subscriptions, A/B testing and the ad network are not on Free [1].
Lite vs Pro
Lite adds what most creators pay for: email automations (10 live custom automations), paid subscriptions with one paid tier, the ad network, A/B testing, custom domains, polls and surveys, webhooks, 2 team seats and 3 publications [1].
Pro adds removal of beehiiv branding, unlimited paid tiers, unlimited automations with click-triggered automations, dynamic content, RSS to Send, audio newsletters, the Send API, up to 10 publications, 10 seats and priority support [1]. It also raises the subscriber limit from 100,000 to 250,000 [1].
Price by list size
Paid plans are billed by subscriber tier, the top of the bucket you fall in [2]. These are beehiiv's published prices, checked Oct 29, 2026 [1]:
| Subscribers (up to) | Lite monthly | Lite yearly (per month) | Pro monthly | Pro yearly (per month) |
|---|---|---|---|---|
| 1,000 | $59 | $49 | $109 | $95 |
| 2,500 | $79 | $69 | $149 | $129 |
| 5,000 | $109 | $95 | $199 | $169 |
| 10,000 | $139 | $119 | $239 | $199 |
| 25,000 | $199 | $169 | $349 | $299 |
Below 2,500 subscribers you can stay on Free. You only pay for Lite at the 1,000 tier if you want its features before you outgrow Free.
When existing customers pay the new price
Existing customers keep their current plan and price until their first renewal on or after November 1, 2026 [2]. Monthly customers get at least 30 days' notice before the first bill at the new price. Annual customers keep their current price until the end of their term, and the plan moves over automatically [2]. Existing discounts carry over, but they can't be combined with a new offer [2]. beehiiv also moved some accounts that had grown past their billed tier to a matching tier, billed from that same first renewal [2].
Other costs
beehiiv takes 0% of paid subscription revenue, but Stripe's standard processing fee of 2.9% + $0.30 per transaction still applies [1]. Pro includes Getty image credits and more AI usage than Lite [1]. Removing your branding needs Pro [1].
Is beehiiv still cheaper than Kit or Substack?
For a free start, beehiiv's limit is 2,500 subscribers. For paid newsletters, beehiiv takes 0% while Substack takes 10%, according to beehiiv's own FAQ [1]. We compare all three in beehiiv vs Kit vs Substack, look at Kit vs beehiiv for new creators, and cost out Ghost at 1k, 5k and 10k in beehiiv vs Ghost.
beehiiv vs MailerLite: price and features
MailerLite is the cheaper paid tool at every list size we compared. For MailerLite against Kit, see Kit vs MailerLite. beehiiv's free plan is ten times larger, though, and it's built around the newsletter itself, with a website, recommendation network and ad network. MailerLite is a general email marketing tool that also sells digital products, bookings and paid newsletters. If you're weighing beehiiv against Mailchimp instead, see beehiiv vs Mailchimp.
| Subscribers | beehiiv Lite | beehiiv Pro | MailerLite Comfort | MailerLite Power |
|---|---|---|---|---|
| 1,000 | $49 ($59) | $95 ($109) | $17.10 ($19) | $35.10 ($39) |
| 5,000 | $95 ($109) | $169 ($199) | $44.10 ($49) | $62.10 ($69) |
| 10,000 | $119 ($139) | $199 ($239) | $80.10 ($89) | $116.10 ($129) |
Sources: beehiiv pricing page, checked live Oct 29, 2026 [1]; MailerLite pricing page, checked live Oct 29, 2026 [3]. MailerLite Comfort allows monthly emails up to 10 times your subscriber count; Power has unlimited emails [3]. MailerLite says yearly billing saves 10%; beehiiv says up to 20% [1].
Plan features side by side
| Feature | beehiiv Free | beehiiv Lite | beehiiv Pro | MailerLite Free | MailerLite Comfort | MailerLite Power |
|---|---|---|---|---|---|---|
| Subscribers | Up to 2,500 | Up to 100,000 | Up to 250,000 | Up to 250 | Priced by list size | |
| Monthly emails | Unlimited sends | Not compared | 2,500 | 10x subscribers | Unlimited | |
| Automations | No | 10 live custom automations | Unlimited | 3 active, 5 steps each | 50 active, 100 steps | Unlimited, 100 steps |
| Paid newsletter subscriptions | No | Yes, 1 paid tier | Yes, unlimited tiers | No | Yes | Yes |
| Custom domain | No | Yes | Yes | No | Yes (sites and landing pages) | Yes (sites and landing pages) |
| Remove the tool's branding | No | No | Yes | No | Yes | Yes |
| Team seats | 1 | 2 | 10 | 2 | 3 | Unlimited |
| Publications / websites | 1 publication | 3 publications | Up to 10 publications | 1 website, 1 landing page | 10 websites, 10 landing pages | Unlimited |
| Email A/B testing | No | Yes | Yes | Yes | Yes | Yes |
| Digital products and bookings | Not compared | 1 active | 5 active | Unlimited | ||
Sources: beehiiv pricing page and plan comparison table, checked live Oct 29, 2026 [1]; MailerLite pricing page and plan comparison table, checked live Oct 29, 2026 [3]. "Not compared" means we didn't check that row for that tool, not that the plan lacks it.
Neither tool takes a cut of what you sell. beehiiv takes 0% of paid subscription revenue [1]. MailerLite takes 0% commission on paid newsletter subscriptions [4] and on digital product sales [5]. On both, you keep 100% of the sale apart from Stripe's processing fee. On MailerLite, paid newsletters need Comfort or Power [3]; on beehiiv they start on Lite.
Choose beehiiv if: you want to grow a free newsletter past 250 subscribers, or you want growth and ad income built into the newsletter: beehiiv's recommendation network is on every plan, and its ad network starts on Lite [1].Choose MailerLite if: you'll pay from the start and want the lower price, or you need automations, landing pages and product sales more than newsletter growth tools.
See MailerLite's plans or start on beehiiv's Free plan.
Who should pick Lite
Choose Lite if: you want a welcome sequence or other automations, a custom domain or paid subscriptions, with up to 100,000 subscribers [1].Think twice if: you're under 2,500 subscribers and only send a regular issue, because Free already includes unlimited sends [1].
Who should pick Pro
Choose Pro if: you need to remove beehiiv branding, sell more than one paid tier, run several publications or grow past 100,000 subscribers [1].Think twice if: you only need automations and one paid tier; at 1,000 subscribers, Pro costs $95 a month billed yearly against $49 for Lite [1].
Ready to start? How we set up our newsletter on beehiiv walks through it step by step.
FAQ
How much does beehiiv cost per month?
Free is $0. At 1,000 subscribers, Lite is $59 monthly or $49 a month billed yearly, and Pro is $109 or $95 [1].
Is the Free plan still 2,500 subscribers?
Yes. beehiiv says the free plan stays at up to 2,500 subscribers [2].
Does beehiiv take a cut of paid subscriptions?
No. beehiiv takes 0% of paid subscription revenue; Stripe's fee still applies [1]. Paid subscriptions start on Lite.
When do existing customers pay the new price?
At the first renewal on or after November 1, 2026 [2].
Is MailerLite cheaper than beehiiv?
On paid plans, yes. At 1,000 subscribers billed yearly, MailerLite Comfort is $17.10 a month and beehiiv Lite is $49 [1] [3]. For free use beehiiv goes further: up to 2,500 subscribers against MailerLite's 250.
Bottom line
Start on Free if you're under 2,500 subscribers. Move to Lite when you need automations, a custom domain or paid subscriptions, and save Pro for branding removal, multiple paid tiers or a list past 100,000. If you're already a customer, check your renewal date: that's when the new price applies. You can start on beehiiv's Free plan and upgrade later.
We earn a commission on beehiiv and MailerLite links. Links to other tools on this page are plain links.
Sources
- beehiiv pricing page (plans, tier prices, comparison table, FAQ), checked 2026-10-29
- beehiiv Launches New Plans and Pricing (October 2026), Tyler Denk, Oct 1, 2026, checked 2026-10-21
- MailerLite pricing page (prices and plan comparison table checked live 2026-10-29)
- MailerLite vs. Substack ("MailerLite charges a flat monthly fee and takes 0% commission on your paid subscriptions. Only Stripe fees apply."), checked 2026-10-29
- MailerLite: Create and sell your digital products directly in MailerLite ("When you sell digital products with MailerLite, we don't take any commission. You only pay the Stripe processing fee."), checked 2026-10-29