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Which newsletter platform fits you?

Six questions, two picks, and the reasons behind them. Checked prices, no sign-up.

Affiliate disclosure: some "See plans" and "Start with" links are affiliate links (beehiiv, Make, Systeme.io): we may earn a commission if you buy, at no extra cost to you. Commission never changes a result or the order. Full disclosure.

1. What are you building?
2. How many subscribers do you have today?
3. How many do you expect in 12 months?A guess is fine.
4. Do you need automatic welcome emails from day one?
5. What can you spend each month right now?
6. How do you like your tools?
How the finder decides the published rules, the same for every platform

The rules are simple, and they're the same for every platform whether or not we earn a commission from it:

  1. It has to do the job. A paid newsletter needs paid subscriptions; selling products needs a tool built for it; "welcome emails from day one" needs automations on the plan you'd use. Platforms that don't qualify, or where we haven't confirmed the feature, are listed as "not shown" with the reason.
  2. Fit for your goal comes first. We rate how well each platform's main purpose matches your goal, based on the verdicts in our guides (for example beehiiv and Substack for newsletters, Systeme.io and Kit for selling products, MailerLite for a business list).
  3. Then your budget and cost. A platform that fits your budget today ranks higher, and a lower 12-month cost (from the cost calculator, monthly billing, fees included) breaks ties.
  4. Ease is a small bonus if you asked for the simplest setup.

The finder is a starting point, not a verdict. Read the guide for your top pick before you sign up, and confirm prices on the vendor's page.

Sources 7 official pricing pages, with check dates